This policy describes how your personal data will be used.
Our website address is: https://esaleuk.com.
Summary of how we use your data
We use your personal data:
Where we rely on your consent for direct marketing purposes, you can withdraw this consent at any time.
- to deliver services to you, to send you information about properties and property related services you may request of us or that we think will be of interest to you, also to conduct searches about your identity, your current and past residency addresses, and your right to live in the UK and credit history to meet applicable laws and to provide a recommendation to landlord clients, on your suitability as a tenant
- to carry out our obligations arising from any contracts entered into by you, us or which it is contemplated may be entered into
- to notify you of changes to our services;
- to process a job application;
- to process your application for a franchise;
- for administrative and business purposes;
- for advertising and analytical purposes;
- in connection with our legal rights and obligations and to pursue our legitimate interests;
- for certain additional purposes but only with your consent.
- We may share information about you with others as described in this policy who have undertaken to hold your personal data in compliance with applicable laws.
What information do we collect?
We collect and process personal data about you when you interact with us and our websites and when you register with us to receive our services. Other than the personal data which you give us (which will usually include, name, address, telephone number, email address, date of birth, credit history, previous addresses, identification) in response to requests from us or other parties to a transaction which you are participating in, information that we collect from you includes:
- technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
- information about your website visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); pages you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.
The Purposes for using your personal information and legal basis for this use
We process your personal data for the following purposes:
- To fulfil a contract, or in preparation of a contract by, for example providing our services, including processing information in connection with a property’s sale, arrangements for the transfers of funds, provision and sales of related services e.g. mortgages or conveyancing by or to third parties, end of contract arrangements;
- we may use your information to provide services to you before we have a contract with you (for instance sending potential buyers and tenants property details), and to respond to any comments or complaints you may send us
- As required by us to conduct our business and pursue our respective legitimate interests, for example:
- to monitor use of our websites and online services, and to help us monitor, improve and protect our products, content, services and websites, both online and offline, including as set out in our Cookie policy below;
- we use information you provide to personalise our website, products or services for you, including as set out in our Cookie policy below;
- Where you give us consent we will send you direct marketing in relation to products and services, provided by us, members of our group of companies and selected third parties
- On other occasions when we ask you for consent, we will use the data for the purpose which we explain at that time.
- For purposes which are required by law, for example:
- to verify your identity; and
- in response to requests by government or law enforcement authorities conducting an investigation.
Withdrawing consent or otherwise objecting to direct marketing
Wherever we rely on your consent, you will always be able to withdraw that consent, although there may be other legal grounds for processing your data for other purposes, such as those set out above. In some cases, we are able to send you direct marketing without your consent, where we rely on our respective legitimate interests or for delivery related services which are required for us to deliver the services we have contracted or preparing to contract with you.
You have an absolute right to opt-out of direct marketing or profiling we carry out for direct marketing, at any time. You can do this by following unsubscribe instructions contained in the communication, or by contacting us using the details set out below.
How long will you retain my data?
Where we process personal data in connection with performing a contract, we keep the required elements of the data for up to 10 years from your last interaction with us.
Cookies
The types of Cookies that we use on our website, and the purposes for which they are used, are set out below:
Analytical/performance cookies: These cookies collect information about how you and other visitors use our site, for instance which pages you go to most often, and if you get error messages from web pages. We use data from these cookies to help test designs and to ensure a consistent look and feel is maintained on your visit to the website. All information these cookies collect is aggregated. It is only used to improve how a website works.
Strictly necessary cookies: These cookies are essential in order to enable you to move around our website and use its features, such as accessing secure areas of our site. Without these cookies, any services on our website you wish to access cannot be provided.
Changes to our Privacy Notice
Any changes we may make to this policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our policy.
Security Measures
We will ensure that your personal information is held securely.
Some of your “non-sensitive” details (such as your email address) may be transmitted over the internet and this can never be guaranteed to be 100% secure.
Other websites
Our websites may contain links to other websites which we do not own
but this privacy policy only applies to our website and we cannot be responsible for the privacy policies and practices of other sites whether or not you access them using links from our websites.