Of course you will have heard of Rightmove and Zoopla. The more learned in property may also be aware of Prime Location or even On The Market. But, there is also a community of international portals you probably haven’t heard of and, for that, we’ll forgive you.
The thing is – although it may not be as well known in the UK – international marketing is actually a pretty potent tool when it comes to buying and selling homes. Not only does it give you access to all the portals you know, it also opens the door to others you’ve probably never heard of – at least not unless you’re an agent used to working on the international market.
The community we’re now part of is active in 64 countries and has access to 101 websites – all of them the Rightmoves or Zooplas of their own back yards. And that means, if your property appears on them, your audience grows significantly, particularly when we translate them into 16 different languages.
It might not be everyone’s cup of tea, of course. There are always going to be some who are a little uncomfortable with the thought of selling their home to a buyer from as far away as Singapore or America who they may never actually meet. Selling to John and Mary from the same town or even Chris and Sally from the next city up the M1 might somehow feel a little bit more “real”, that little bit more “safe”.
But, at the end of the day, a sale is a sale and – whether we like it or not – with the arrival of the internet, the property market has become an increasingly global one. In London, it’s not uncommon at all for buyers to come from China, the Middle East or Russia and, when it comes to buying and selling homes, what happens in our capital usually spreads across the UK.
eSale only became a member of the international marketing network comparatively recently but it’s already made a difference to our own client base. As an example, one developer has already instructed us on the sale of 39 properties on development sites in Sheffield, South Yorkshire.
However, although the benefits to us are very welcome, we joined because we believe being part of the network offers our customers the very best opportunity to sell their homes quickly and at the best possible price. Of course, we remain affiliated to Rightmove but we believe adding the international element to our list enhances our clout – and therefore provides another compelling argument for choosing eSale as your online estate agent.
If you would like to know more, just drop us a line or give us a call. We’re happy to chat – and with no obligation.