It’s not often we share as it’s really only of interest to those of us who work in the property market but we’ve been reading more and more recently from folk attempting to justify estate agent commission.

Admittedly – as you would probably expect – the stuff we’ve seen in the trade press and forums has mostly been penned by traditional high street estate agents who are still using the old business model which sees them take a percentage of the price your home actually sells for. It used to be as high as 3% but, with increasing competition from online estate agents such as ourselves, that’s dropped over recent years to an average around 1.5%.

But that means, if your home sells for let’s say £200,000, you’re still going to pay your average high street guy £3,000 in commission as opposed to our own pay-up-front package, priced at just £595 (including VAT). And, if you’d rather pay on completion, we’ll take the instruction for just £1195 – still over £2,000 cheaper than the high street equivalent.

There has been a lot of muttering and discontent within the industry about the so-called undercutting. The high street guys have done their best to spike the guns of the online threat with dire warnings of poor practice, customer service and rank inexperience.

But, although there are no doubt some less-than-excellent online options out there, the same could be said of the traditional agents; to suggest that each and every one is better than any no commission estate agent is nothing short of ridiculous. Even more laughable was one apparently reputable London agent recently claiming that the trend towards online agencies was nothing more than a fad as likely to disappear as an X Factor winner.

In our view, the truth of the matter is that some folk who are uncomfortable with the technological age will always be more aligned a commission-based high street agent – even if they do charge more. Others – particularly the so-called Millennials, for example – will opt to sell property online. You pays your money and makes your choice, as the saying goes.

We’re not going to claim to be better at selling homes than your average High Street Henry. We’re not trying to lead a crusade against estate agent commission UK. All we’re doing – and doing reasonably successfully – is offering choice. If there are some who aren’t comfortable with that, then maybe they should spend a little time looking in on themselves, rather than spending so much time striking out …


Comments are closed.

  • All Items Below Are Now Included As Standard

    Professional Photography, Floorplan & Description

    We will visit you at your home to get all the info we need for the advert. No need to send anything to us.

    Marketing Video For Your Property

    We make 2 videos for the advert. One for the property websites and a shorter one for social media.

    Interactive Property Brochure

    Now included with all orders is a beautifully presented and wonderfully informative interactive brochure to help a potential buyer make a decision.

    Listed On Rightmove, Zoopla & On The Market

    No other agent will put a property in front of as many potential buyers. We are one of the few estate agents that list on ALL of the big three property websites.

    Vendor Log In Area

    You will have access to the vendors area meaning you can easily keep up to date with how your advert is performing, viewings and feedback.

    Account Manager

    You will have your own account manager to help with every stage of the sale.

    Full Sales Progression

    Unlike some online estate agents, we will stay with you all the way to completion day helping smooth out and issues along the way.

    Money Back Guarantee

    If you’re not entirely happy with our service, we offer a 30-day money back guarantee from the day you instruct us (with pay upfront option).

    Get An Online Valuation Today

    Simply answer a few questions about your property with some details and receive a valuation by email.

    Online Valuation

    Put Your Property On The Market With Esale

    Get your home on the market quickly. Instruct us now and the photographer will give you a call.

    Place An Order

    See All Our Reviews