It seems one of our rivals in the online estate agency game may have scored a bit of an own goal with a recent press release.

They sent the media some statistics they had extrapolated suggesting that, so far in 2017, sellers have shelled out over £300m in estate agents’ fees.

“RIP OFF!” screamed the strident headline, which is probably what the estate agent responsible was hoping for… However, the article failed to make a clear distinction between high street estate agents charging commission and online agents charging a (much lower) flat fee.

The result? Well … most readers who only skimmed through the details may have been left with the impression that ALL estate agents are rip-off merchants, reinforcing a stereotype which none of us in the industry really wants.

It’s a shame really as the release made some good points – including one suggestion that, without the new breed of internet-only estate agents, the total amount paid in fees may have been much higher; without the competition, high street estate agents would have continued to demand a much higher commission.

But, instead, anyone who read the piece could now be tarring us all with the same brush – so maybe it’s time to reiterate a few things about the service we offer our customers.

First of all, although we do offer a flat-rate up-front package, it’s by no means the only choice; sellers can also opt for a pay-on-completion deal in exactly the same way they can if they deal with a high street agent on commission.

There are no strings attached; there are no deferred payments or thinly-disguised credit agreements. If we don’t sell your home, then you pay us nothing. It’s as simple as that.

We offer assisted viewings, we provide EPCs, floor plans and pictures, we utilise Rightmove, Zoopla, and PrimeLocation in the UK to market homes we’ve taken instruction on, as well as a network of 80 portals in 50 countries around the world.

We have a trusted network of suppliers for things like conveyancing and removals but they are entirely optional and sellers are free to search for their own.

And what’s more, as far as we know, we’re also the only online estate agent offering a 100% money-back guarantee. If you’re not happy with our service for any reason, simply say so within 30 days and we’ll return any money you have paid up front. No quibble; no argument. Just your cash back.

We’re from Yorkshire so we prefer to keep things straightforward. Perhaps that’s why we’re rated No2 in our field in the UK on independent review website Trustpilot, we have won awards for customer service and we have grown our portfolio across England and Wales rapidly over the last 12 months.

But, as the saying goes, the proof of the pudding is in the eating so, if you’re selling property, why not give us a try? Just drop us a line or give us a call and maybe we can get you started with a free, no obligation valuation.

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